Marketing Calendar - Key Events & Dates for Content Planning

Commence Arab American Heritage Month by honoring the rich cultural tapestry and contributions of Arab Americans. Embrace diversity, celebrate heritage, and amplify Arab voices in our communities.

‍

Let's recognize the resilience and vibrant traditions of Arab American culture throughout the month and beyond.

‍

Image Source: Robert Nickelsberg

Every year, National Pet Day brings the cutest and furriest pets to our timelines. Don't miss this opportunity to highlight the pets in your life, at your company, or who are up for adoption.

​

If you're in the pet industry, you'll know this better than anyone, but take advantage of pet promotions on toys, clothing, and essentials.

Celebrate workers’ achievements with exclusive discounts on productivity-enhancing products. Use powerful imagery and messaging related to workers’ rights.

Kick-off Asian American and Pacific Islander (AAPI) Heritage Month by celebrating the rich cultures, traditions, and contributions of AAPI communities. Amplify AAPI voices, share stories of resilience, and promote cultural diversity and inclusion. Let's honor the diversity and strength of the AAPI community.

Celebrate the backbone of our economy during Small Business Week!

‍

Show your support for local entrepreneurs, shop small, and champion the unique offerings of small businesses. Let's recognize the vital role small businesses play in driving innovation, creating jobs, and strengthening communities.

‍

May the Force be with you on Star Wars Day! Join fans around the world in celebrating the beloved saga with screenings, cosplay, and themed events. Let's unite in our love for a galaxy far, far away, and may the fourth be with you!

Step into the spotlight and embrace fashion's biggest night at The Met Gala! This year's theme is Superfine: Tailoring Black Style - it aims to explore the importance of tailored style to the formation of Black identities.

‍

The Met Gala is an annual haute couture fundraising festival held at the Metropolitan Museum of Art's Costume Institute in Manhattan. Founded in 1948 by Eleanor Lambert, The Met Gala is widely considered the most prestigious and glamorous fashion event. Hosted by Anna Wintour, editor-in-chief of Vogue, The Met Gala is sure to be the talk of the internet.

‍

From breathtaking couture to dazzling celebrities, join the glamorous festivities and immerse yourself in the world of haute couture and artistry. Let's witness the magic of fashion come to life on the red carpet.

As Mother's Day approaches, take extra time to acknowledge the mothers in your life.

‍

Some campaign ideas include:

• Highlight the mothers in your company
• Remind customers to make reservations
• Run sales for family members buying gifts

Don't forget to acknowledge that Mother's Day might be challenging for some and give them an option to opt-out of any Mother's Day marketing communications.

‍

History of Mother's Day:

‍
Mother's Day is celebrated in many countries throughout the world, but the date may vary depending on the country. In the US, Canada, andAustralia, Mother's Day will be celebrated on May 11, 2025 and is celebrated annually on the 2nd Sunday in May.

‍

Mother's Day is rooted in the tradition of “Mothering Sunday” whose origin is that of a Christian festival of the same name. "Mothering Sunday" was traditionally celebrated on the fourth Sunday during Lent, since its intention was to encourage people to return to their “mother” church for a special service every year.

‍

Over the centuries, the "Mothering Sunday" stepped away from religion and instead evolved to focus on the celebration of mothers and became the holiday we now celebrate today.

Memorial Day is a day to honor the military personnel who died while serving the United States Armed Forces. Traditionally it falls on the last Monday of May and is often considered the start of summer.

‍

In addition to honoring our military service members who have passed, many events and promotions pop up for Memorial Day weekend.

‍

Kick off the summer season with promotions on summer and patriotic clothing, party items, and grilling gear. Offering deep discounts to draw attention will help boost sales.

Celebrate the beginning of Pride Month! 🌈✨

‍

This month is dedicated to honoring LGBTQ+ history, achievements, and the ongoing fight for equality.

‍

Whether you're hosting events, sharing stories, or showing support, AddEvent makes it easy to ensure your community stays connected.

‍

📅 Make your Pride events unforgettable

Celebrate the dads, granddads, bonus dads, and father figures who’ve shaped our lives!

‍

💙 Father’s Day is a time to show appreciation for all the love, guidance, and (often corny) dad jokes.

‍

Whether you’re promoting a Father’s Day sale, event, or just spreading the love, AddEvent helps your audience remember the moment.

‍

Juneteenth marks the day in 1865 when the last enslaved African Americans in Texas learned of their freedom—more than two years after the Emancipation Proclamation.

‍

Today, it stands as a powerful celebration of freedom, resilience, and Black culture.

‍

Honor this historic day by attending local events, supporting Black-owned businesses, and taking time to reflect on the journey toward equality.

‍

Strike a pose—it’s National Selfie Day! 📸

‍

Whether it’s a solo shot, a group selfie, or a snap with your furry friend, today is all about capturing the moment.

‍

From brands running selfie contests to influencers sharing their best angles, this is the perfect day to engage your audience. Don't forget to use "Add to Calendar" links so no one misses the chance to snap and share!

‍

This day celebrates self-expression and creativity through selfies. Encouraging your customers to take selfies with your products and share them on social media is a fun way to engage with your audience and showcase your brand personality.

‍

You have the opportunity to offer incentives or rewards for the best selfies, such as discounts, coupons, or prizes.

You can’t go wrong with celebrating Canadians!

‍

After all, it’s a national day and a time for them to show their pride and appreciation for their country.

‍

Tip: Don't forget to segment your audience!

July kicks off Disability Pride Month—an opportunity to celebrate the achievements, contributions, and diversity of the disability community.

‍

It’s a time to raise awareness, promote accessibility, and champion inclusion.

Independence Day is a classic American holiday, and it’s the perfect way to start off a festive summer!

‍

Research on the 4th of July indicates customers are most likely to click on emails that include “Independence Day” in the subject line, so keep that in mind while planning your email campaigns!

‍

Tip: Don't forget to segment your audience!

A sweet excuse to indulge!

‍

World Chocolate Day is perfect for celebrating one of the world’s most beloved treats—ideal for food brands, fun posts, and dessert promos.

‍

If there is ever a time to get playful with emojis in your subject lines and content, it’s World Emoji Day!

‍

Use this day as a playful excuse to celebrate emojis!

The sun is shining, the birds are chirping, and back to school season has officially begun!

‍

The National Retail Federation estimates total sales were about $37 billion during the back-to-school season in 2022.

A celebration for readers everywhere.

‍

Share your favorite reads, author spotlights, or cozy recommendations—perfect for publishers, educators, and lifestyle brands.

Celebrate man’s best friend!

‍

National Dog Day is a feel-good opportunity to share pet content, highlight adoptions, or launch pup-focused promos. 🐾